Her dive into immigration, one of the most inflamed U.S. debates, follows a long public absence after treatment on May 14 for what aides called a "benign" kidney condition, her absence sparking wild speculation and conspiracy theories.
A Portland-based clothing company has created a jacket in response to the controversial one First Lady Melania Trump wore on a visit to detained immigrant children this week.
The jacket was also nowhere to be seen in the pictures she posted to Instagram from the same event. As the images were beamed around the world, the message was also in full view of her husband, a vociferous viewer of cable news.
If Mrs. Trump's jacket, from Zara's spring-summer 2016 collection, was some sort of counter-message, or a clear diss of the "fake news media" as her husband tweeted, the memes' clear victor is a reconfiguring to read, simply: "I really do care, do you?"
According to a pool report, Trump's communications director Stephanie Grisham told a reporter via email: "It's a jacket".
For a visit with the king and queen of Spain on Tuesday, Trump wore an olive green and white dress with embroidered flora by Italian brand Valentino. Or was she channeling Marie-let them eat cake-Antoinette, as one pundit on MSNBC suggested? No, really, what was she thinking?
"Fashion is not by accident with this woman", Bob Phibbs, the chief executive of the Retail Doctor, a consultancy in NY, said in an interview. Her husband, former United States president Barack Obama, was the talk of a 24-hour news cycle when he donned a tan suit in 2014 for a media briefing. Every piece of clothing has statement and objective.
Democrats were incensed at her implication that they were in any way responsible for a "zero tolerance" policy unveiled by Trump's attorney general. "She knows the power".
In the ensuing furore about lack of empathy from the administration, the First Lady's spokeswoman, in tweets hashtagged #itsjustajacket and #she cares said "no hidden message" need be read into wardrobe choice and urged the press to focus on her outreach.
A tone-deaf sartorial decision -or a hidden message from the first lady?
Melania Trump has been accused of distracting people from Donald Trump policy by wearing "I really don't care" jacket during her first visit to a shelter housing immigration children in Texas. She had changed into white sneakers by the time she and the president landed.