Most UK consumers are getting value from their phone and broadband services overall, but their are areas where they could get better value for money, according to Ofcom's latest annual report on pricing trends for residential phone, broadband and TV services.
A separate report by Ofcom yesterday found four million households with standard ADSL copper broadband could upgrade to a superfast package for the same price or less.
Consumers paying for faster broadband speeds were even worse off: those on a package of up 200Mbps, on average, only received speeds of 52Mbps. Until now, service providers have been allowed to advertise "up to" speeds that are available to only a tenth of customers.
New Advertising Standards Authority (ASA) guidelines are coming into effect on May 24 aimed at addressing the issue of unrealistic broadband advertisements.
Separately, data from the Which?'s Consumer Insight Tracker shows that trust in the sector is also low, with a quarter (23%) of people not trusting broadband providers.
The results have shown that the average speed is 19Mbps, with 38Mbps being the usually advertised speed.
'So we're working to help broadband users take advantage of the wide range of deals on offer.
The closest actual average speed to that reportedly advertised for "up to 50Mbps" where users received just under a third of that - an average 35 Mbps.
Picture: The great broadband rip-off - advertisers will have to be more truthful about broadband speeds.
Research conducted by the Committees of Advertising Practice found that customers were likely to be misled by the current practices, with most thinking they were likely to receive a speed close to that claimed in advertising, despite this not being the case. In essence, all United Kingdom broadband providers will have to advertise the average speeds of their respective offerings or face fines/sanctions.
Until now, they have been able to advertise "up to" speeds that are available to just 10 per cent of customers.
Which? has campaigned for these vital new guidelines to be introduced since 2013 through its Broadband Speed Guaranteed campaign.
Minister for Digital Margot James said: "The new advertising rules are great for consumers - headline "up to" speeds that only need to be available to 10% of consumers are incredibly misleading".