Lord & Taylor, which is part of the Hudson's Bay Company, which also owns Saks Fifth Avenue, has also been making big moves to survive.
About Walmart Walmart Inc. It may be a critical lifeline for the retailer, which was founded in 1826.
The Lord & Taylor online store on Walmart.com is expected to open in the coming weeks.
The online boutique will debut with more than 125 names, including Vince Camuto, Miss Selfridge, Lucky Brand, Tommy Bahama, H Halston, La La Anthony and Effy.
Like many retailers, Walmart is looking to increase its sales beyond its brick-and-mortar stores and find ways to slow Amazon's steady march toward global e-commerce domination.
"As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience".
For decades, Walmart built a retail empire as the store offering the lowest prices on staples like toothpaste, milk and cat litter.
The luxury department store chain, which formally announced a partnership with Walmart late a year ago, will earn a dedicated spot on the site's homepage, allowing it to market its extensive brand portfolio to the retail giant's estimated 100 million unique visitors every month, according to comScore data. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands". It is after all the home of "Everyday Low Prices" and has made its reputation as a seller of cheap good and services.
"Walmart doesn't seem like a likely choice to make a splash in fashion", said Richard Baum, managing partner of Consumer Growth Partners.