But while the owners might be counting the cash, for players and fans it is the pride of competing with the best that offers the biggest incentive this weekend.
In any case, it won't be an issue unless Villa beat Fulham on Saturday.
Villa made it to Wembley by beating Middlesbrough in the semi-final, while Fulham managed to get past Derby County.
"I arrived here two and a half years ago fighting against relegation, we must try and make great steps, we have a great opportunity to bring this club back", Jokanovic said.
"It's important for us to force them". It is an opportunity for a side to be part of the best league in the world. Let's be fair, he has been one of the great defenders of our country.
He hopes Grealish will give Villa "another year whatever league we are in", but no one inside the club is under any illusions about the ramifications of defeat against Fulham. "We are ready for everything".
"He trusts the whole team and that's the reason why we play good football".
Bruce has been impressed with Terry's leadership qualities ever since he walked through the door last summer. When we played them earlier in the season [and lost], we weren't at full strength, and when we played them towards the back end of the season [and won], they weren't at full strength.
It's Fulham and Aston Villa in the Championship playoff final.
"Obviously I don't train against all the other [players] every day of the week, but just his attitude, his work rate, everything he puts into training, on the pitch and in the gym is just incredible", Ream said. "That's beauty of the play-offs, it's the fear of losing that drives you forwards", the Villa midfielder said. He got his heroes send off at the end of the 2016/17 campaign, bowing out of the club as a champion.
"It's very rare you get a second chance to get to your final destination".
"You can't dwell on it and in this division, games come so fast and we knew that had we not done it then we would have another chance and here we are".