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Le Mondial de l'automobile 2018 de Paris est menacé

  • by Xavier Trudeau
  • in Financer
  • — Mai 17, 2018
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Après Opel il y a quelques jours, c'est au tour de la marque Volkswagen de se désister. Le constructeur allemand, numéro un des ventes en Europe, a justifié cette décision par l'absence de nouveautés à présenter, tout en précisant qu'il envisageait des événements à Paris durant le salon.

"La marque Volkswagen réévalue continuellement la pertinence de sa participation aux salons internationaux de l'automobile".

On sait désormais que Volkswagen ne participera pas au Mondial de l'automobile de Paris. "Cependant, même en l'absence de stand, la marque Volkswagen évalue actuellement le fait d'être présente à Paris pendant le salon à travers différentes actions de communication dans la ville, via des essais de véhicules, dans le cadre du dispositif du Mondial".

Cette décision de la première marque européenne constitue un coup dur pour le Mondial rebaptisé "Paris Motor Show", même si l'impasse sur l'édition 2018 ne concerne pas les autres marques du géant allemand, Audi, Skoda, Seat et Porsche. L'annonce de la marque Volkswagen s'ajoute à plusieurs autres défections.

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Soucieuses de réduire leurs coûts et attirées par d'autres voies de communication (internet, événements sur mesure, participation à des rendez-vous technologique à la mode), les marques automobiles tendent à délaisser le rituel des salons de lorsqu'elles n'ont pas de nouveautés à y présenter. Après Mazda, Ford ou encore Volvo, c'est en effet Nissan et Opel qui ont tout récemment affirmé qu'ils ne seront pas présents.

Ainsi, ce sera la première fois dans l'histoire de la marque que le choix sera fait de ne pas avoir de stand à ce grand rendez-vous mondial de l'automobile.

"Ce n'est pas un désintérêt nouveau et permanent de la marque ou du groupe VW pour le Mondial, c'est une décision ponctuelle de ne pas avoir de stand pour la marque", a précisé à Reuters Jean-Claude Girot, commissaire général du Mondial.

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