Barclays cites price being too high on the flagship iPhone along with most users only caring about "battery life, camera and texting, which means ASPs to decline for both the industry and Apple". For 2018, Kuo has predicted that Apple will release three new iPhones, a 5.8-inch OLED iPhone, a 6.1-inch LCD iPhone, and a 6.5-inch OLED iPhone. - It's expected Apple will announce revenue between $60 billion and $62 billion, with gross margins between 38 percent and 38.5 percent. Since then, a series of analysts have slashed their estimates for iPhone shipments.
Apple is reportedly cutting down on iPhone X components orders as a result of the poor performance of its sales.
Apple's stock price is getting hard in April because of the supply chain about demand in the next iPhone cycle. GBH Insights analyst Daniel Ives said. For Apple, the iPhone generates about two-thirds of sales, and the other third comes mostly from products and services best used with an iPhone. Notably, this price is more than iPhone 8 Plus by $200 and is more than iPhone 8 by $300. Apple expected to sell 27 million iPhone X handsets in Q1 2018, now expecting to have sold 14 million units.
This fall Apple is releasing the new generation of smartphones iPhone.
Investors will also be looking closely at Apple's forecast for sales in the upcoming quarter. However, the new iPhone will not receive the support of face recognition technology and 3D touch technology. In addition to this, Kuo also covered Apple as part of Concord Securities in 2011.
Campling, in a research note to clients that was obtained by CNBC, wrote that "the iPhone X is dead".
Expect Apple to unveil its new affordable $550 iPhone with large 6.3-inch screen later this summer, if rumours prove accurate.
The problem for Apple is that the new technology will raise the cost of the screens by as much as $26, the report says, so Apple may have to cut 3D Touch from the phone to cut the overall cost of the device.