The deal gives Amazon the digital rights to 11 Thursday night football games also broadcast by Twenty-First Century Fox Inc, which paid more than $3 billion to air the next five seasons. No price has been disclosed this time out, but the site was said to be one of a number of big players bidding for streaming rights, including Twitter, YouTube and Verizon - all of whom have beefed up their professional sports offerings in recent years. The tech giant will stream 11 games (broadcast by FOX) to a global audience during both the 2018 and 2019 seasons. You'll need a Prime membership to view the games, and more than 200 countries and territories are supported.
Jeff Blackburn, Senior Vice President Business Development & Entertainment at Amazon, affirmed, "Our customers love to stream football".
The first Thursday Night Football game of 2018 is the Week 2 matchup on September 13 between the Baltimore Ravens and the Cincinnati Bengals. "Having over 100 million Amazon Prime members provides a massive platform to distribute Thursday Night Football digitally, not only to our fans in the United States but also around the world". Amazon-owned Twitch began streaming a few late-season games, which the National Football League news release said would continue. The 2018 Thursday Night Football slate of games on FOX/NFL Network/FOX Deportes and Amazon begins Week 4 when the Los Angeles Rams host the Minnesota Vikings on Thursday, September 27 in a matchup of two playoff teams from 2017. In addition to Thursday Night Football, the NFL deal also includes the Prime original series "All or Nothing", produced by NFL Films.
Included in the partnership renewal is an extension of the working relationship producing "All or Nothing", the behind-the-scenes docuseries whose third season debuts Friday with eight episodes detailing the Dallas Cowboys in 2017.
Amazon's per-minute-average was up slightly compared to the 275,400 digital deliveries Twitter averaged during its tenure as the streamer of "TNF".