While you don't need to be an ESPN+ subscriber to get some benefit, however, it's clear that the new on-demand and live streaming is the centerpiece. ESPN+ includes on-demand access to the 30 for 30 library, as well as some classic sporting events.
ESPN+ is owned by Disney Direct-to-Consumer and global, a division of The Walt Disney Company.
The service costs $4.99 a month. It gives you things that aren't on ESPN.
Jimmy Pitaro cites main attraction for ESPN+ to be the "30 for 30" documentary series. The network says it made a decision to do this to create a single door to all of its digital products, a similar strategy to when it integrated WatchESPN into its namesake application in 2015. So unlike, say, an HBO Now subscription, ESPN+ really wouldn't serve as a replacement for what you'd get as a cable subscriber.
It will also have some exclusive original shows, like a basketball analysis show written and hosted by Kobe Bryant called "Detail".
Besides "Detail", other original content available on ESPN+ on launch day includes "The Last Days of Knight", a 30 for 30 documentary about former IN coach Bobby Knight's fall from grace. ESPN+ will also include college sports, and ESPN Films' titles.
It offers thousands of hours of live sports that aren't available on national TV, including, soccer, boxing, golf, rugby, cricket, and a baseball and hockey game or two every day of the MLB and NHL seasons. It will also offer all archived "30 for 30" broadcasts. A large amount of this content it the type of stuff you could have been streaming for free on the Watch ESPN app until now.
But what all of the early reviews - and leading up to its launch, Disney CEO Bob Iger - all emphasize is that ESPN+ is not ESPN and is not meant to replace ESPN.
The addition of the service is a big add for Apple's TV app which has been lacking in links to content from various sports networks like Fox Sports, NBCSN, and dozens of regional sports networks. Teased earlier this month, the new app completely redesigns ESPN's interface. ESPN+ lets you cancel anytime.
"We spent a good deal of time on personalization - getting the right content to the right consumer at the right time", he said.