Together this will create a unique Johnnie Walker tour of Scotland, encouraging visitors to the capital city to also travel to the countrys extraordinary rural communities.
The Edinburgh building will become a new "hub" for Diageo's business in Scotland and will allow it to "mentor Scotland's next generation of entrepreneurs and exporters".
Diageo will invest $150m over the next three years to fund a whisky investment programme in Scotland, which aims to promote Scotch whisky to global consumers.
"For decades to come our distilleries will play a big role in attracting more global visitors to Scotland". However, the announcement also touted Diageo's plans to use that facility to expand its "Learning for Life" program aimed at creating hospitality sector jobs for young Scots, which began in 2012 and has helped provide job training for more than 1,000 previously unemployed people.
The skill and expertise of Diageos distillers and blenders will be spectacularly brought to life in the state-of-the-art Johnnie Walker attraction, the ultimate visitor experience in the heart of Edinburgh.
Over the past six years, Diageo has invested US$1bn in building its Scotch whisky infrastructure to boost worldwide exports.
Diageo says the initiative is in response to record growth in tourism across Scotland, much of it driven by the Scotch whisky sector.
"This investment will ensure that the people we attract to Scotland from around the world go home as life-long ambassadors for Scotch and for Scotland".
Year-on-year growth in visitor numbers to its distilleries has been growing over the last decade, reaching a total of 440,260 people in 2017 - an increase of 15.2% on the previous year.
Diageo has been operating in Scotland since 1627 and now has 50 sites in the country, including 28 malt distilleries and one grain distillery, alongside other operations. It also comes as the Scottish Government and its agencies, Scottish Enterprise and VisitScotland, launch the Scotland is Nowcampaign to sell Scotland to the world as a business and tourism destination.
With the major new investment, Diageo sees the potential to bolster its Scotch tourism outreach alongside its successful Guinness Storehouse in Ireland.
"Last week, I launched Scotland is Now, a new campaign that will put Scotland in the worldwide spotlight and showcase the country's world-leading assets, such as whisky, to a global audience". Todays announcement highlights to the world that Scotland is a leading destination for tourists and business investors..