Owens and Zayn, who had seemingly stopped teaming up together in their pursuit of the WWE Championship, were upset with McMahon who involved himself in their title match at Fastlane and cost both Superstars their chance to become champion. The entire segment was a clear attempt to turn Shane into a babyface. From there, it only got crazier, as Owens headbutted Vince McMahon in the middle of the ring - setting the stage for a Hell in a Cell match between Owens and Shane at Survivor Series.
Of course, no one is putting all the blame on Owens and Zayn for that noticeable dip in interest and TV ratings. In fact, freelance writer Brad Shepard (h/t Ringside News) recently had the following to say about the SmackDown product: 'A source in WWE told me that basically everyone that works there knows it's not good'. Though both world class performers, they've been overexposed with far too much TV time that, coinciding with very little in the way of actual storyline development, has turned SmackDown from a wrestling show that was once very good to one that is nearly impossible to watch at times.
Don't be surprised if Shane reveals he is taking a break as commissioner so that he can allow his "true feelings" about Owens, Zayn, et al., to show.
Shane McMahon was brutally attacked by Kevin Owens and Sami Zayn after the "SmackDown" commissioner announced a match for 'WrestleMaina 34'. It's worth noting that plans as of earlier this month called for Owens and Sami to be in the fifth annual Andre the Giant Memorial Battle Royal, despite the Sami vs. Owens teases. Along with this, many were concerned about Vince when he received a headbutt from Owens past year, so a match is probably not a good idea.
They really have been fighting for a long time.
The duo then confronted their boss and proceeded to viciously attack him using Zayn's Helluva Kick and Owens' Pop-up Powerbomb. However, things did not go down as planned for the SmackDown commissioner.