The service will debut in a test pilot set to begin this summer, under GM's Maven mobility sub-brand, per the report, and will allow GM auto owners to list their vehicles on the platform for short-term rental by other users when not in use.
This would be a variation on the Maven approach, which has focused thus far on on-demand short-term rentals of GM-owned vehicles, similar to how Zipcar or Enterprise CarShare works. While GM is running Maven, the company is looking to expand the service.
Automaker General Motors is said to be planning a new peer-to-peer vehicle rental service, similar to existing offerings by Daimler-backed Turo and startup Getaround, to debut as early as this summer according to Bloomberg. The company also has an advantage because of the wide owner base it can draw from.
Up to this point, GM has owned those cars.
The firm raised US$92 million in a funding round in September past year led by Germany's Daimler AG and South Korea's SK Holdings Co, which valued Turo at about US$700 million. Getaround raised $45 million last April, with Toyota Motor among the companies buying in.
The Bloomberg report notes that by launching a peer-to-peer service, Maven would get access to more vehicles without its parent having to carry more assets on its balance sheet.
"Carmakers are preparing for disruption, so they are experimenting with different models", Marian said by phone.
Tesla has hinted at a future peer-to-peer sharing network, though the vision Chief Executive Officer Elon Musk laid out in July 2016 alludes to a service using fully self-driving cars.
The peer-to-peer sharing model does have its challenges. GM hasn't yet decided whether to use Cruise's app, a new invention or a partner like Lyft for the planned autonomous-ride business or if they would use Maven or another marketing name, the people said.