2018 marks the third consecutive year, and the fourth out of the last five, that Seattle-headquartered Amazon has held the top spot in the annual poll of the 100 most visible companies, out Tuesday.
According to a new report from Reuters, the poll, which has been carried out every year since 1999, surveyed 25,800 us adults from December through January on the reputations of the "most visible" corporate brands in the world.
Reuters reports that Alphabet and Apple both saw significant drops in their reputation following the release of the annual Harris Poll Reputation Quotient poll relating to the public perception of corporate brands.
Apple previously held the fifth position on the list, but has dropped to 29th, while Google dropped from eighth on the list to 28th.
John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple's then-CEO Steve Jobs introduced the iPod, iPhone and iPad.
"Google and Apple, at this moment, are sort of in valleys", he said. "We do not yet see all the things in artificial intelligence they're going to do". E-commerce giant Amazon continued to hold the top spot on the list for the third year running while electric vehicle manufacturer Tesla jumped higher on the list, most likely due to their recent PR stunt in which they launched a Tesla Roadster into space. Gerzema attributed Amazon's ranking to its expanding footprint in consumers' lives into areas like groceries via its Whole Foods acquisition. Facebook ranked 51st, its best showing since 2014 when it ranked 38th, the highest the firm ever ranked in the poll. Weinstein has denied having non-consensual sex with anyone.