Cordeiro and Carter, by virtue of their positions, were seen as establishment candidates and were joined by a host of other voices including former USA men's national team players Eric Wynalda, Kyle Martino and Paul Caliguiri, former US women's team goalkeeper Hope Soloal, Steve Gans and Michael Winograd.
The U.S. Soccer presidential election to replace Sunil Gulati was held on Saturday in Orlando, and the victor was United States Soccer Federation vice president Carlos Cordeiro, CBS Sports' Roger Gonzalez reports.
This past week the USSF elected Carlos Cordeiro as its new president, finally seeing the end of Sunil Gulati's run.
At the moment, it's far easier to recall the lows of Gulati's reign - in particular, the USMNT missing the 2018 World Cup, which just headlined a stagnation of the majority of U.S. national teams over the past few years.
His victory represents an overwhelming endorsement for the establishment in a field of mostly reform candidates that included some inexperienced former football players.
Carlos Cordeiro - 68.6% Kathy Carter - 10.6% Kyle Martino - 10.6% Eric Wynalda - 8.9% Hope Solo - 1.4%.
The Athletes Council tallied up exactly 20 percent of the overall votes during the final voting process, all of which were allocated to Cordeiro. In the first two ballots, the new president received 36% and 42%, respectively, while in the last round he had to endure a strong challenge by Carter, the president of Major League Soccer's marketing arm, S.U.M.
Paul Caligiuri, Michael Winograd and Steve Gans all withdrew from the election during the first couple rounds of voting.
Other disappointing performances came from former U.S. Olympic and World Cup goalkeeper Hope Solo.
"For those of you who think the state of soccer today is good enough, then you should vote for more of the same", Solo said in a speech quoted by Sports Illustrated. Gulati could be perceived as being the fall guy for the US's spectacular failure to qualify for the Russian Federation 2018 World Cup, but that would be an over-simplification of U.S. soccer.
Cordeiro, a former Goldman Sachs investment banker, immediately promised that he would bring unity to the federation saying: "To those of you who didn't vote for me, I'm going to work to earn your support and trust over the next four years". "I promise you I'm going to work together with all of you to bring us together as one united soccer community". Soccer in the U.S.is also a key development point for a growing number of elite soccer clubs around the globe, with LaLiga now having an office in the States and other clubs looking to better engage with an American fan base directly. His father was Portuguese.