Per prepared remarks obtained by The Wall Street Journal Sunday, Unilever Chief Marketing Officer Keith Weed is expected to make the announcement Monday at the Interactive Advertising Bureau's annual leadership meeting in California, saying, "Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate".
Unilever, an Anglo-Dutch consumer-goods giant which owns brands like Marmite, Dove, Persil and PG Tips, is the world's second-biggest spender on marketing, according to the Financial Times. The company has trimmed its ad production as part of a cost-saving drive; it is making fewer TV ads and has halved the number of ad agencies it uses to 1,500.
And encouraging them to drain the swamp of misinformation he will add: "We can not continue to prop up a digital supply chain - one that delivers over a quarter of our advertising to our consumers - which at times is little better than a swamp in terms of its transparency".
Silicon Valley's tech companies are under mounting pressure to clamp down on online harassment, fabricated political content, hate speech and content that is harmful to children.
He will add to these prepared remarks saying that Unilever will only invest in platforms that create "a positive impact in society", while referring to the digital supply chain - which delivers more than a quarter of the FMCG giant's advertising - as "little better than a swamp in terms of its transparency".