Gfinity released a press release on Tuesday, February 13th that confirmed media powerhouse UNILAD would be the tenth and final franchise added for season three, joining new recruits including Team Vitality, Nordavind, Team Ares, Fnatic and Hashtag Utd.
Season Three of the Elite Series is scheduled to start on March 9.
United Kingdom tournament organizers Gfinity announced today that the final slot for the Elite Series season three will be going to UNILAD Esports, replacing Reason Gaming.
UNILAD already compete in Call of Duty and Federation Internationale de Football Association, with the brand now home to the world champion Spencer "Gorilla" Ealing, so one would expect the Federation Internationale de Football Association tournament to be particularly hot.
The directors of Gfinity said they believed that UNILAD acquiring a place on the Elite Series was "further evidence" of the pre-eminent status the competition had already achieved in United Kingdom esports, with the ability of UNILAD to drive content to their audience strengthening that position further. The resulting trio of games to be played is: Rocket League, Street Fighter V and Federation Internationale de Football Association 18. Armed with the reputation as the best attacker in the history of FIFA, Spencer's recent win was England's first taste of gold medal glory at the FIWC since 2005. "The Gfinity Elite Series is the ideal tournament for our global audience to engage with the best esports content and get more fans involved in the action", said Liam Harrington, CEO of UNILAD.
Season One of the Elite Series created 180 hours of live broadcast viewed by over three million people in more than 30 countries, with Elite Series Season Two receiving over 5mln live views.
Neville Upton, chief executive of Gfinity, said: "The signing of UNILAD combined with the strength of its global audience will enable the Gfinity Elite series to attract new fans and become an even more exciting proposition for commercial partners and inventors".
"We look forward to supporting our players over the competition and working with Gfinity".
The Elite Draft is coming up, where teams will be selecting amateur players who have impressed in the Challenger Series to sign for their team for the upcoming season.