The new F1 season features one of the biggest regulation changes in the sport's history, the controversial cockpit protection device running over the head of the driver.
Haas' livery incorporates the livery from their previous two entries in 2016 and 2017.
Incorporating "VF" into the name of the auto is a nod to the history of Haas Automation, the team's title sponsor.
Haas said he has used principles and attributes from his Haas Automation firm, the largest machine tool manufacturer in North America, focusing on details and constant refinement to keep the F1 team moving forward and progressing. "Being a Formula 1 participant brings a level of credibility that you just won't get through traditional advertising". "We've focused on what it's going to take to get our auto to be consistent and close that gap to the top teams". Also of note is a slightly refined sharkfin running along the back of the auto.
Aside from the head protection system, among other obvious changes from a year ago is the absence of a large vertical fin on the engine cover and the so-called "T-wing" attached to the rear tip - both these have been banned for 2018.
The Ferrari powered auto is an evolution of last year's VF-17, with the most visible differences being the removal of the shark fin engine cover and the addition of the halo. "It took quite a bit of study by the aerodynamicists, but the designers had to work hard to modify the chassis so the halo could survive the mandated loads. But, everyone is in the same boat". It's less about reinvention and more about refinement.
"Our 2017 vehicle was actually pretty good, but we didn't always get the best out of it, and that's what we aimed to change in 2018", he explained.
Last year Haas finished eighth in the championship with 47 points, matching their finish from their debut campaign.
Steiner also commented on the positive side of their 2017 season but hopes that 2018 will be the year they will push up the field.
"Our 2017 auto was actually pretty good, but we didn't always get the best out of it, and that's what we aimed to change in 2018".
"We've focused on what it's going to take to get our auto to be consistent". "We identified our weak spots and Guenther [Steiner] and I had a good heart-to-heart talk on that one in Mexico City about what direction we were going to take and how we were going to improve".