The all-new Ford Expedition and Lincoln Navigator are apparently doing better than Ford anticipated, since Ford has announced that it is increasing production to keep up with the greater than anticipated demand. Both models are manufactured at Ford's truck plant in Louisville, Kentucky.
Investments have led to technological upgrades at the plant like 400 new robots, a new 3D printer, and enhanced data analytics.
"The response from customers regarding our new full-size SUVs has been exceptional", said Joe Hinrichs, president, Global Operations.
"Using a combination of Ford's advanced manufacturing and American hard work and ingenuity, we'll deliver more high-quality Lincoln Navigators and Ford Expeditions to customers than originally planned", he added. For the former, the average time spent in dealerships before they are sold is just seven days, while for the latter retail sales were up almost 57 percent, also spending seven days on the lot.
Navigator, introduced in the late 1990s, is the original luxury SUV.
The models to be supported by the investment are the Lincoln Navigator and Ford Expedition.
The automaker survived the downturn without taking a bailout or declaring bankruptcy, but its stock has lagged the markets and its peers for several years now. Since replacing Fields in May of previous year, Ford's current CEO Jim Hackett has pushed the automaker to move even faster developing autonomous-drive vehicles.
Hackett has focused on streamlining Ford's core vehicle business while also recasting the company's message for investors who are captivated by self-driving cars and the arrival of upstart competitors such as Tesla.