When crisis strikes, Facebook users often turn to the platform to let friends and family know they're safe.
Facebook first launched Community Help last February to help everyday people assist in the aftermath of natural disasters and building fires - two types of crises in which Safety Check would likely be activated. The full roster of organizations now on board also includes Chase, Feeding America, International Medical Corps, The California Department of Forestry and Fire, and Save the Children. "For example, they might post about helping people find everything from free transportation to supplies and connecting volunteers with organizations that need help". Now, according to a statement released by Mike Masserman, head of social impact at Lyft, the company can also use Community Help to provide rides directly to those who need them during a crisis.
That engagement will be key to effectively reaching people via Community Help, which has logged more than 750,000 posts, comments, and messages for over 500 different crises, since its launch a year ago.
Facebook today announced a significant expansion of its Community Help crisis response tool.
Businesses and groups that have verified Facebook pages will first be able to share information about their services to the company's Community Help feature, a spokesperson told CNBC.
"We hope this update makes it even easier for people to get the help they need in times of crisis and will give businesses and organizations an opportunity to build stronger communities around them", said Facebook.