The premise of This Time with Alan Partridge is that the character - known for his cringe-inducing gaffes and lack of self awareness - is standing in as temporary co-host of a fictional evening weekday magazine show called This Time.
Steve Coogan's beloved character has served his time on various United Kingdom digital channels, and fronted North Norfolk Digital's local radio show, but it will be the first time he has been back on mainstream television since shooting a guest live on air during a broadcast of Knowing Me, Knowing You.
This Time is billed as "a heady mix of consumer affairs, current affairs, viewer interaction, highbrow interview and lightweight froth".
The details of Alan Partridge's long awaited return to the BBC have been announced, and it sounds like the Norfolk icon is hosting his very own answer to The One Show.
The BBC's flagship network, BBC One, will broadcast This Time with Alan Partridge later this year, with Coogan playing the character alongside a female co-presenter (Susannah Fielding). Further casting is expected.
This Time is a Baby Cow production, written by Neil Gibbons, Rob Gibbons and Steve Coogan, and directed by Neil Gibbons and Rob Gibbons.
Filming has begun today Alan Partridge's return to the BBC, 15 years after he left the Corporation.
"Sidekick Simon" (Tim Key), a character from Sky's Partridge series Midmorning Matters, will also appear. Since then, Coogan has played the controversial broadcaster on various occasions, the most notable being the film Alan Partridge: Alpha Papa.