As the new the face of KFC's Smoky Mountain BBQ chicken, the country music icon will sing in commercials and swap between roles as herself and Colonel Sanders.
"I said 'Holy smokes!'", she told The Associated Press.
"I thought the transformation was really amusing", Reba told the Associated Press. 'I got a big kick out of it'. McEntire sings on stage as the Colonel, with a white wig and white facial hair.
Known for her down-home glamour, Reba's version of the Colonel outfit has fringe on the back, and a glittery shine, giving the getup "a little bit of the country music flair", she told the AP.
In recent years, KFC has tapped various male actors, including Ray Liotta and Rob Lowe, for the role. The new installment maintains the cheeky tone of the ad campaign, and it was issued with a tweet teasing, "Nothing to see here, folks".
KFC, the fried-chicken chain run by Yum! The company said the "best historical minds at KFC" could not remember a woman having stepped into the role.
McEntire was approached about doing so in December. 'KFC has been a part of my life forever'.
McEntire said she's eaten at KFC all her life, since her days growing up in Oklahoma.
The commercially makes its official debut on January 28, one day before the Smoky Mountain BBQ flavor she's hawking hits KFC outposts nationwide, according to Nation's Restaurant News. KFC, now owned by Louisville, Kentucky-based Yum Brands Inc., resurrected the Colonel for its ads in 2015 after a almost 20-year absence.
"We really look for someone who embodies the values of Kentucky Fried Chicken", said KFC CMO Andrea Zahumensky.
She definitely will be the most tuneful, and arguably, the most "Fancy".