The Consumer Electronics Show lost its electrics shortly after 6am AEDT time, during the show's busiest hours, shutting down parts of the Las Vegas Convention Centre, including Central Hall where the show's biggest exhibits are located. And still others were incredulous about how the biggest tech show in the world could lose electricity in the first place.
Attendees inside the Convention Center began tweeting around 11:15 a.m. PT that the power had shut off inside numerous booths on the show floor. Late morning on Wednesday, the power went down in a main hall at the Las Vegas Convention Center, sending thousands of vendors and visitors outdoors or to other venues.
Many companies were forced to suspend their presentations and barred from conducting demos at the annual tech fair. Even still, at least the power was restored shortly thereafter.
But the Samsung booth still had limited electricity thanks to its own private back-up power, according to CNET, an online IT news service.
"After coming to CES for so many years with all of the power draw that this show puts on, I was surprised that happened because it's never happened before to my knowledge", says Tim Alessi, head of home entertainment product marketing for LG Electronics USA.
"We lucked out", he said. "The blackout is utterly nonsensical". The cause of the power outage was not immediately known.
Attendees took to Twitter to share images and poke fun at the eerily darkened convention space. Intel had a tongue-in-cheek announcement for a product called "Blackout".
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