The brand, which is owned by French food giant Danone, said it will make all its plastic bottles from 100 per cent recycled plastic by 2025, as part of a new "circular approach" to plastic usage.
Today it has announced a set of targets to make its packaging 100% circular, which will be achieved by redesigning packaging and accelerating recycling partnerships.
Further highlighting the issue's prominence, past year Nestle - which owns the Perrier and Vittel water brands - strengthened ties with a non-governmental organisation, which will monitor some 20 Nestle sites.
In order to achieve its 2025 ambition, Evian is partnering with technology companies such as Loop Industries which has developed a technology that enables "a continuous loop for recycling at large scale, transforming all types of PET plastic waste into the high-quality plastic".
Evian did not disclose the sum of money invested in the project but described the figure as "significant".
The brand will collaborate globally with governments, recycling industry partners such as Veolia and consumers in the markets where it operates to increase collection and recycling rates of waste plastic bottles.
In the process Evian now uses to recycle plastic, "PET" can not be recycled more than three times because the quality suffers.
Inspired by the water cycle which continuously creates this precious water, evian believes that plastic should be continuously and sustainably renewed.
Evian global brand Director, Patricia Oliva, said the company was also keen to use its profile to encourage more people to tackle plastic waste.
Sourced in the French Alps and sold in more than 140 countries, evian has already set out targets to become Danone's first global carbon neutral brand by 2020 (having achieved this status in the USA and Canada last year).