The Cupertino, California-based tech giant, Apple Inc., issued an apology to its customers for secretly slowing down the performance of older iPhone models, a move it said was needed to prevent unexpected shutdowns linked to the exhausted battery. Apple determined that the chemical aging of batteries in iPhone 6 and 6S series phones was behind much of the degraded experience.
Apple also announced a US$50 (OMR 19) reduction in the cost of its replacement batteries, which means they will not cost only US$29 (OMR 11), instead of the standard US$79 (OMR 30.5).
Apple started this battery management with iOS 10.2.1 to avoid shutdowns in the iPhone 6, 6 Plus, 6s and 6s Plus.
In early 2018, a new iOS software update will include more features to give customers insight into their iPhone's battery life, "so they can see for themselves if its condition is affecting performance".
But the company apologised for the "misunderstanding".
Apple explains why they made a decision to reduce performance when an iPhone with an old battery. The cut will be in place worldwide from late January 2018 till December 2018. Battery chemistry and device shutdowns are not the easiest topics to explain to customers, but today's letter shows Apple is capable of it and hopefully will be more likely to do so in the future. This is a very significant change to company's policy, as when first iPhone came in to being, Apple said that iPhone users will never need to replace batteries. "We're proud that Apple products are known for their durability, and for holding their value longer than our competitors' device". It would seem that Apple will learn from this mistake, and will be more transparent about any changes that affect performance moving forward.