When children turn 13, they won't instantly have their Messenger Kids profiles turned into real Facebook profiles, nor will they get kicked off Messenger Kids. The preview of the app is presently available on the App Store for iPad, iPod touch and iPhone users only.
The internet is riddled with threats, scams, child predators, and inappropriate content, which is why Facebook doesn't allow kids to sign up and use its platform.
"So when we heard about the need for better apps directly from parents during research and conversations with parents, we knew we needed to develop it alongside with the people who were going to use it, as well as experts who could help guide our thinking".
In a company blog post, Antigone Davis - public policy director and global head of safety at Facebook - wrote that the media site has been working on the product for the past 18 months, working closely with leading child development experts, parents and educators.
Facebook is trying to get its users talk more about themselves in between all their link shares, photos and videos. Kids wanting to add another kid as their contact must have approval from the parents of both the kids, in addition to the condition that the parents should also be connected in Facebook through their accounts.
This is named as Messenger Kids app for children who are too young to have a full-access Facebook account.
Facebook hired a special team to develop kid-friendly creative tools, from fidget spinner and dinosaur AR masks to crayon-style stickers. Parents fully control the contact list and kids can't connect with contacts that their parent does not approve.
Created to be compliant with the Children's Online Privacy and Protection Act (COPPA) which forbids children under the age of 13 from giving out their personal information without a parent's permission, every child account on Messenger Kids must be set up by a parent.
Authenticate: Then, authenticate your child's device using your own Facebook username and password.
Relatives and friends with Facebook accounts can try to add children's account to their contacts.
Facebook has released a new app for Apple devices as of late which has been intended for children.
Facebook says that the Messenger Kids app will not have any ads, and promises that your child's information won't be used for ads. The app does not contain ads and is free of in-app purchases.
The creation of Messenger Kids is not an isolated initiative, rather it comes as part of a conscious push from the social media megaforce to increase its presence amongst youths.
This preview of Messenger Kids is only available in the United States at this time on the Apple App Store, and will be coming to Amazon App Store and Google Play Store in the coming months.
The signup process needs nothing more than the name of the child. No endorsement is implied.