However, with the increase in inflation and value of the pound, retailers might find it more hard to deliver discounts.
Black Friday is on the 24th November, with many deals starting on Monday.
Pacific Northwesterners are feeling decidedly "meh" about Black Friday this year. Just because something says it is 70 percent it doesn't mean it is a good deal. Over 100 million shoppers in the U.S. shopped online for Black Friday deals in 2016.
The fashion market has also endured a tough October and the ongoing relatively warm weather is likely to encourage stores to try and use Black Friday as a way to reduce stocks of coats and other cold weather gear.
Which? magazine editor-in-chief Richard Headland said: "During big shopping events like Black Friday it can be easy to get overwhelmed by discounts, deals and deductions". Tesco is also ramping up activity with more than 700 stores participating and 187 of its largest outlets opening at 1am for bargain hunters. Argos started on Wednesday.
Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 - an increase of 15 per cent on past year, according to VoucherCodes.co.uk and the Centre for Retail Research (CRR). In addition, retailers offer many of their best deals online on Thanksgiving and Black Friday.
However, £1.74m is expected to be spent every minute online in the United Kingdom on Black Friday, according to figures from online trade association IMRG and the couriers insurance firm Staveley Head, with £700m spent before 9am.