Meanwhile, Xiaomi has become the fastest growing smartphone brand in India, with a growth rate of almost 300 percent percent (year-on-year) in the third quarter this year, said the International Data Corporation's (IDC) latest Quarterly Mobile Phone Tracker, Q3 2017 on Tuesday.
Mobile handset vendors shipped 80 million mobile handset units in the third quarter this year and expect shipments to likely touch 262 million units by the end of fourth quarter, stated market research firm CMR.
He cited IDC data saying the company ranked as the third largest smartphone player in the country with nine per cent market share of the total shipments in the July-September 2017 quarter.
"While Q4 will see the introduction of several marquee flagship brands, the India market will continue to be driven by the affordable (under Rs 7,000) and value for money (Rs 7,000-25,000) segments", CMR Head Industry Intelligence Group (IIG) Prabhu Ram said.
The quarter also witnessed Indian mobile handset manufacturers offering bundled entry-level feature phones (Reliance Jio LYF), which was later replicated by its competition in the entry-level smartphone segment.
Xiaomi recorded 84 per cent sequential growth in the third quarter, to be on par with Samsung in smartphone shipments.
Ram added, "We anticipate this trend to increase in 4Q, resulting potentially in an increased market share for Indian brands".
"However, Xiaomi's future growth will be dependent on its offline channel strategy to counter competition. Q3 also saw the return of Nokia to the top 10 mobile handset brands list, with its growth fueled by its feature phones", said Narinder Kumar, Analyst, CMR. Interestingly, Chinese brands had a market share of 44 percent, while Indian brands had a 28 percent share. Also, shipments of global brands recorded 52 percent sequential growth, while Indian brands grew by 28 percent.