"In the coming few quarters, both Samsung and Xiaomi would need to further strengthen their channel play and significantly differentiate their products on technology and quality to sustain and fight for leadership in this hyper-competitive smartphone market", Upasana Joshi, a senior analyst with IDC India, said.
Meanwhile, another Chinese smartphone company Lenovo (including Motorola) made it back to the third position after two quarters as its shipments increased 83 percent from the previous quarter.
Xiaomi emerged as the fastest growing smartphone vendor in India in the September quarter, as its sales quadrupled in the period, according to the International Data Corporation's latest quarterly mobile phone tracker. Its market share stands at 8.5%. Thirteen million smartphones were billed to e-tailers with 35 percent annual growth and 73 percent growth from the previous quarter. The number of smartphones shipped by the China-based maker nearly doubled compared to the same quarter a year ago.
Samsung was ranked ninth in China with a 2% share of the market in Q3, however, this is predicted to drop to 1.6% in the last quarter of the year, as the market leaders grow their share.
Pre-festive offers and discounts thrown in by the online sellers gave a big push to demand.
"We continue to focus on expanding our offline retail presence through Moto Hubs". Redmi Note 4 continues to be the best-selling smartphone in India as Xiaomi shipped approximately 4 million units in this quarter. According IDC, Samsung has seen a "record-breaking quarter" with 23% year-on-year growth. Galaxy J2, Galaxy J7 Nxt, and GalaxyJ7 Max were the key models that contributed to nearly 60 percent of Samsung's volume.