These new indicators will appear as symbols in online journalism - attesting how a story was reported, by whom and their credentials, and a media property's standards - and as pieces of online code to deliver improved search and news results.
Anker noted that the reason Facebook chose to implement the Trust Indicators was to "enhance people's understanding of the sources and trustworthiness of news" on Facebook.
"News consumers need a way to tell media companies what we expect from them, the types of news we can count on and will pay for", said Craig Newmark, founder of craigslist, whose philanthropic fund was an early supporter of the effort. That way readers know where the news is coming from and can make an informed decision about how trustworthy it is.
The Trust Project is spearheaded by Sally Lehrman of Santa Clara University's Markkula Center for Applied Ethics and hosted by the center.
The Trust Project, a new initiative formally launched this week, suggests that the path to rebuilding and maintaining that trust is strength in numbers-as well as a nutrition label of sorts for the news you read.
Facebook announced Thursday that it is launching a new feature called Trust Indicators, which will help users to determine which news articles performing on the platform are legitimate stories.
The indicators include information about the journalist writing a news story, sources, whether it is news, opinion or sponsored content, as well as commitments to ethics, diverse voices, accuracy and making corrections. The project is described as "an worldwide consortium of news organizations collaborating to use transparency to build a more trustworthy and trusted press". "And it helps news outlets and digital platforms be transparent so that I have the tools to know which information I can trust and which I should be skeptical of".
News organizations participating include the Washington Post, Mic and the Independent Journal Review in the US, Canada's Globe and Mail, the German press agency DPA, the Economist, Italy's La Repubblica and La Stampa, and Trinity Mirror, which includes the Mirror newspapers in Britain.
Can they stop fake news from spreading?
"We believe the indicators can help our algorithms better understand authoritative journalism - and help us to better surface it to consumers", said Richard Gingras, vice president of news products at Google, in a statement.