"We're hoping that our hotel revenues will propel our creative projects", said Lo, who likened the Eaton Workshop to "a non-profit, but better".
But starting this spring, Democrats-or liberal activists- will have a place they can call their own in Washington, D.C.
The Eaton Workshop hotel is billed as "the world's first politically motivated hotel", according to Bloomberg. There will also be a coworking space for start-ups, activists and artists.
Bloomberg notes that a video art installation by AJ Schnack, which is displayed prominently, runs television footage on repeat from the 2012 and 2016 presidential elections to spur responses to questions about the the country ended up in its current state. "We wanted to emphasize that it's a place for people who are thinking outside the box and want to effect a change in the world".
Its founder, Katherine Lo, told the news outlet that the 209-room hotel will open near the National Mall, mere blocks from the Trump International Hotel.
Eaton Workshop Hotel will offer a liberal TED talk series that will be free, open to the public and streamable, Lo told Bloomberg.
The flagship hotel located in Washington, D.C., will be followed by at least three other hotels: one in Hong Kong in 2018 and one in San Francisco and one in Seattle in 2019 or later. There will also be a working space, according to Bloomberg, which will give priority to progressive startups and artists.
"We plan to have new ideas in the minibar-an activist toolkit, for example, that includes sheets with information to help you call your congresspeople". "And if we'd been open during this year's Women's March, I could have seen us putting poster boards and markers in the rooms!" While the Trump International Hotel openly embraces decadence and its reputation for shady business networks, the Eaton Workshop faces difficulty in its inherent hypocrisies of gentrifying activism into #resistance.