The chief executive of the World Olympians Organisation Mike Miller has made the controversial proposal that pro athletes should be fitted with microchips in a radical attempt to catch dopers.
The former Channel 4 and BBC sports executive said embedded microchips would enable anti-doping agencies to monitor athletes at all times and not just in the narrow windows of detection provided by traditional tests.
According to Miller, recent developments in technology will allow an implant to track people's movements and detect performance-enhancing drugs in their systems.
"The problem with the current anti-doping system is that all it says is that at a precise moment in time there are no banned substances but we need a system which says you are illegal substance-free at all times and if there are changes in markers they will be detected".
"Microchips get over the issue of whether the technology can be manipulated because they have no control over the device".
The idea of microchips being inserted into athletes was met with mixed reactions.
"We welcome verified developments in technology which could assist the fight against doping", she said, the Telegraph reported.
"However, can we ever be sure that this type of thing could never be tampered with or even accurately monitor all substances and methods on the prohibited list? Well, we're a nation of dog lovers, we're prepared to chip our dogs, and it doesn't seem to harm them, so why aren't we prepared to chip ourselves?"
Furthermore, the WOA chief rejected claims of privacy, saying that "sport is a club" and in order to stay in the club they have to follow the rules.
Stressing that he was offering a personal opinion and not WOA policy, Miller added: "Some people say we shouldn't do this to people".
"In order to stop doping we need to chip our athletes where the latest technology is there".
The advent of the biological passport - a long-term assessment of an athlete's physiology meant to spot deviations from the norm - has also gone some way to addressing the issue of short detection windows and new doping products that Miller raised.