Together with Vision Esports, the New York Yankees will offer marketing and management advice, with Yankees and Vision Esports aiming to "collaborate on marketing and sponsorship initiatives across assets".
"The New York Yankees are thrilled to partner with Vision Esports and its diverse portfolio of esports companies", Hal Steinbrenner, New York's Managing General Partner and Co-Chairperson, said in a statement. The Yankees did not disclose financial terms of the investment, but the deal gives the baseball franchise a stake in Echo Fox as well as the Vision Esports-owned Twin Galaxies, which compiles gaming statistics and rankings, and esports video production company Vision Entertainment.
Vision Esports is piloted by the trio of Stratton Sclavos, Jace Hall and Chris Nording.
The Bronx Bombers signed an investment partnership with Vision Esports, the largest single shareholder of three esports-related companies, according to a press release. "Guided by an impressively skilled and sports-savvy leadership team, Vision Esports is transcending the industry with a bold, innovative approach to their business, and we are excited to enter into this dynamic arena as their partner".
With 27 World Series titles, the Yankees will bring a championship-pedigree to every company involved with this partnership.
Vision Esports' partnership with the Yankees also comes one day after Echo Fox reportedly secured a spot in the upcoming franchised NA LCS.
Former LA Lakers NBA champion Rick Fox created the Echo Fox brand after a recommendation from his son to get into the space, and has gone on to invest millions into the brand that has features team and players across games such as League of Legends, Call of Duty, and Gears of War.
The New York Yankees are the latest professional team to dive into the world of competitive video gaming. "In every business, you are known by the company you keep, and we can not be more pleased to be a part of the New York Yankees organization".
Vision Entertainment is a producer of original esports content, in both scripted and unscripted formats.