Humble Bundle began as a pay-what-you-want video game bundle service that split the profits made from its bundles to the developers, charity, and operation costs for the company. It will also have some support from IGN with the aim of accelerating growth and raising more money for charity. In its announcement post today, Humble Bundle said that things will continue as normal for Humble Bundle and the products it now offers - it'll just have more resources at its disposal thanks to its new owner.
Today, Humble Bundle announced that it will be acquired by media publication IGN in a move that could raise a lot of questions going forward. The terms of the deal have not yet been made clear, but IGN have apparently been looking to make the deal for almost a year.
It seemed like only a matter of time before someone bought Humble Bundle, especially as it has expanded its business in recent years, but I can't say I expected IGN to be the one to make that deal. Humble Bundle co-founder and CEO Jeffrey Rosen added in the company's post that "I can't think of a better partner than IGN to help Humble Bundle continue our quest", emphasizing that "even bigger things lie ahead, and we think IGN is the ideal partner to help get us there". In a conversation today with Gamasutra, Humble cofounder John Graham and IGN executive VP Mitch Galbraith reiterated that IGN does not intend to change the way Humble does business.
Humble Bundle began in 2010 and has since then raised $106 million for charity thanks to over 10 million customers.
It's unclear for now where Humble Bundle will go in the near future, or if IGN's ownership over Humble Bundle will impact reporting from the media company.