All three were produced by Jason Blum and Blumhouse Productions: Split, Get Out, and this weekend's Happy Death Day, which opened at number one with $26.5 million on a $5 million production budget.
A horror spin on Groundhog Day, Happy Death Day centres on Tree Gelbman (Jessica Rothe) as a woman who wakes up to the same day - her birthday - every day, and is murdered every time. It cost $5 million to make.
Calling it a "horror gold rush at the theaters", Dergarabedian referred to the positive environment that the horror genre provides in an otherwise lackluster box office year. The horror movie "It" landed in fourth with $6.1 million.
Happy Death Day has already replaced Blade Runner 2049 as the top movie this past weekend as the latter's collections dropped 54% to hit a total of $60.6 million on its second weekend. Based on Ridley Scott's groundbreaking 1982 film Blade Runner, 2049 continues its story of cops hunting down rogue androids in dystopian Los Angeles. The long-anticipated sequel starring Harrison Ford and Ryan Gosling came in second with $15.1 million over its second weekend in theaters.
Debuting in third place is STX's R-rated action flick The Foreigner, with an estimated $12.8 million. It's brought in more than $88 million in foreign ticket sales.
Happy Death Day has cause for celebration.
It was a typically slow fall weekend at the movies.
Marshall is poised to collect an estimated $3 million from 821 locations, good for 11th place, while Professor Marston is looking at $737,000 from 1,229 locations, putting it in the No. 15 spot.