The Land Rover Experience Center Heritage Program celebrates the Defender and Land Rover enthusiasts will be able to experience the vehicle's off-road abilities first-hand at Experience Centers in California, Vermont, and North Carolina.
The real draw of this program is the opportunity to drive a Defender, which was only officially sold in America for a few short years, in real-world off-road conditions like it was created to do-not meander around a mall parking lot or sit in a collection like most Land Rovers in the United States today. Consumers participating in the program will gain insight into the heritage of the Defender and put the vehicle through its paces with trails driving across grass, mud, ruts, water crossings, and more with personal coaching from expert Land Rover Experience Instructors. A half-day course costs $1,200, and the full-day program will set you back $1,500.
The Land Rover Experience Heritage Program was officially announced today. For that same amount of money, you can buy a few Chevy Blazers on Craigslist and crash them into trees all day long, but that probably doesn't have the same refined feel as driving a Land Rover. Check out Land Rover's site if you're interested in an adventure with the Defender. However, Land Rover design boss Gerry McGovern has promised the new version will keep the same toughness as the original.