Meanwhile, Fitbit saw its wearables shipments nearly halve from 29 percent a year ago to 3.4 million, for a 16 percent market share in the second quarter. Red light is slightly more advanced and can track things like oxygen levels in blood and is overall just slightly more accurate than a green optical sensor, which would help Fitbit stand out in an overly crowded fitness tracking market. The next one will be a total smartwatch-fitness tracker which is set to be announced before the year 2017 ends. The Chinese manufacturer has overtaken Apple as the leading global vendor of wearables thanks to wider availability in APAC and EMEA, with the Apple Watch maker falling to third place with 2.7 million sales in the April to June period.
As for Apple, one could speculate that the drop in numbers is possible because consumers might be anticipating the arrival of the Apple Watch Series 3, which is said to sever bonds with an iPhone as far as pairing goes. "It is crucial for Apple Stores and Apple's offline retail partners to adapt quickly to effectively showcase new cellular-enabled use cases as soon as products are available".
Android 4G LTE smartwatches " The hype surrounding intelligent watches has been short-lived and the market must now focus on compelling use cases to stimulate demand. Sure, it's worth taking the time to get the product right, rather than launching a watch that's buggy and doesn't have everything it should (reports indicated that Fitbit was having trouble with the device's waterproofing, a feature that is critical to ensuring it can compete with the Apple Watch).
Fitbit is now facing greater pressure as the release of its next smartwatch is approaching. "Fitbit must outdo the rest to win the market", added Low.