Ferrari is still evaluating whether to build a successor to its iconic 1960s Dino sports auto, because it fears a potential dilution of the company's exclusivity.
But while Marchionne believes a new Dino shouldn't rank high on the list of priorities, other people within the company disagree, as they think it would be beneficial for the prancing horse.
However, Ferrari chairman Sergio Marchionne has said that Ferrari executives are still split on whether a Dino should be built.
Originally, Marchionne hinted a Dino would come with a small V6 engine to help the sports auto and the sub-brand distance itself from the V8 and V12 Ferraris. Marchionne adds that he is unsure whether the Italian supercar maker needs a cheaper Ferrari to attract younger buyers.
The final decision on the Dino brand, Marchionne says, will be made when the CEO announces his five-year vision for Ferrari. Currently, the brand has a "phenomenally young" customer base in Asia, who can afford Ferrari's current offerings.
According to Automotive News, Marchionne then went on express his fears that a sub-brand like Dino would detract from the exclusivity of Ferrari, claiming that it would be "dangerous" to lower the entry-level price for the brand. Marchionne reckons that Ferrari need to work on performance, engine sound and style as ways to attract new customers before resorting to a new entry-level vehicle. Obviously SUV's are where the bulk of the money is at the moment, but I feel like a sports vehicle - even a smaller model with a V6 - is more "Ferrari" than a big ol' four-by-four.
Talks within Maranello about the prospects of doing a Dino reboot have been going on for years and it seems opinions are still divided among Ferrari's head honchos.
Some though such a sports auto might help the brand sneakily exceed Marchionne's self-imposed annual production limit of 10,000 cars per year. He does however intend to keep the Ferrari luxury and exclusivity intact.