The launch of the new video platform is line with company's ambitious plan to take a head-to-head competition with streaming services like Netflix, Amazon Prime Videos or even Google-owned YouTube Red.
"So when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show", he said.
Watch, which will be available on mobile, on desktop and laptop, and in TV apps, will house another new feature, called Shows.
Facebook had also unveiled a new TV app to enhance the video viewing experience. "Shows are made up of episodes "- live or recorded -" that follow a consistent theme or storyline. The feature began appearing for some users in USA on Thursday.Shows played on Watch, which can be live or recorded will follow a particular theme or a storyline and will available different categories like "Most Talked About" or "What's Making People Laugh" so that viewer can pick up show according to thier interests. There will also be several categories like the "Most Talked About", which contains list of shows that have sparked the conversation, then there is "What's Making People Laugh", section which includes shows where many people have used the "Haha" reaction, and "What Friends Are Watching", which helps you connect with friends about shows they too are following. "Watch" will be initially rolled out to selected users in the U.S. "All of its rivals have strengthened their video offerings and are pushing the boundaries further by rolling out new features quite regularly". The page will also inform the users about the show and what is it all about.
"To help you keep up with the shows you follow, Watch has a "Watchlist" so you never miss out on the latest episodes", she added. The launch shows include blogger Nusseir Yassin's "Nas Daily", which includes videos together with his fans from around the world, and another hosted by author and motivational speaker Gabby Bernstein.
The feature will only be available to United States audience at first. Watch is basically the redesigned Video tab which is already available to US users.
Other shows will be produced by video partners including National Geographic, Time Inc., NASA and the NBA.