Sources told the New York Times that Facebook played a part in Colorful Balloons' creation, and even gave permission for the app to be released back in May through a separate company called Youge Internet Technology. The photo-sharing app is named Colorful Balloons.Facebook's interest in China because of its huge internet user population led it to create a photo-sharing application released there without the social network's brand being attached.
Breaking the precedents, Facebook quietly launched an app in China in May this year.
As writes the edition, a hidden and anonymous a major foreign technology company in China is unprecedented.
Internet censorship in China has left big companies such as Apple, Google and Facebook out of the enormously large Chinese market that has an audience of over 700 million users on internet. It also underscores the lengths they are willing to go, and their increasing acceptance of the idea that standards for operating in China are different from elsewhere.
That indicates she likely is associated with the social media giant.
It is not clear whether internet regulators in China were aware of the existence of the app. Apple was required to remove all its VPN apps from its China based App Store.
However, the room number listed in company registration documents could not be found amid a series of shabby, small offices on the building's fourth floor.
The company's director is Zhang Jingmei.
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While photos can be shared, Facebook appears to have taken steps to ensure the app could not spread widely.
In 2009, Chinese authorities banned Facebook in China, followed by Instagram its app for photo-sharing in 2014, and WhatsApp its messaging app was partially banned just last month.
The risk Facebook is taking with the new app is high.
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