The app which is now fourth top rated application in Apple store was initially designed as feedback tool at workplace but it soon gained popularity among teens who started using it on Snapchat.
With Sarahah, it is possible to send and receive constructive feedback from various people around the world in an anonymous manner.
Fortune.com reported in July last week that Sarahah had rocketed to the top of the charts, becoming the most popular free download from the USA iOS App Store, and the second most popular free app on Google Play.
As can be expected, there have been several cases of Sarahah being used for bullying, with many outright sexist and racist messages.
Once a user registers for an account with the app, they can send their profile link to their Facebook friends or post it publicly, following which anyone can use it to share messages on their profile. The app has also become extremely popular on Snapchat with people linking their Sarahah profiles to Snapchat Stories. The messaging app that primarily focuses on privacy, was developed and introduced by Saudi Arabia-based ZainAlabdin Tawfiq back in June.
The Sarahah app is available in Arabic and English. But of course, the risk is that people will quickly start sending hateful texts to their friends, acquaintances and that's already happening with Sarahah. Anyone can send a review or a thing one wanted to say to anyone without being anxious about consequences.
"Sarahah" is a messaging app that basically works on a simple nature of anonymity. You will receive the text message but won't ever get to know who sent it. Well there's an app that will let you deliver some criticism constructively. The app can actually turn out to be a source of cyber bullying. What sets it apart from a WhatsApp or Facebook Messenger is the one-way interaction where users can leave a message for a friend or a colleague while keeping their identity anonymous. The "Favorite" tab shows messages where you have tapped the heart symbol. Next up, there's an "Explore" tab which isn't live yet. On Google Play Store, the messaging application has now entered the "5,000,000-10,000,000" installs range.
Finally, let us point out some of the important terms and conditions, which most of us tend to ignore and accept before registering. Also, a recipient won't be able to see any information about the sender unless the sender specifies it in the message.
And this has been the USP of the Sarahah app. There is no option to share pictures or videos which makes it lighter on the resources.
Sarahah won't disclose the identity of the logged-in senders to users except with their approval.